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Case Studies

Real business and product interventions — what was broken, what I owned, and what changed.

Paid Technical & Product Audit

Technical Audit · Product Strategy · Release 2.0 Planning

SurfBank

Paid technical and product audit across a multi-platform knowledge product — architecture, AI/search strategy, mobile direction, and operational maturity — delivering a dependency-driven Release 2.0 roadmap that preserved existing engineering investment instead of rewriting it.

Paid technical audit: architecture, AI/search, and mobile assessment plus a dependency-driven Release 2.0 roadmap — modernize, don't rewrite.

Technical AuditArchitecture ReviewAI Strategy.NET

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Execution + Strategy Ownership

TruckWise

Took long-term ownership of a paper-heavy logistics and commercial vehicle rental operation — unifying bookings, fleet workflows, investor/shareholder flows, OCR verification, contract signing, and accounting-linked invoicing into one product system.

2+ years continuous ownership. 5+ roles. Mobile + backend + ops. Blocked → ship-ready.

React NativeSQLNode.jsExpress.js

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Senior Engineering Contribution

Triangle Wallets

Shipped core mobile fintech features in a high-trust wallet environment where transaction clarity, product reliability, and clean execution directly affected user confidence.

Core wallet features shipped. Trust-sensitive environment stabilized.

React NativeExpoReduxNode.js

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Technical Product Delivery Ownership

EZRecova

Built a recovery-focused digital platform combining subscription access, consultant interaction, and AI-assisted support into one structured service experience.

Subscription flows, user journeys, and AI support unified into one platform.

WordPressElementorCustom CSSPHP

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Business Website + Flow Execution

Exact Printo

Created a stronger quote-driven digital presence for a US packaging and printing business, improving product presentation, inquiry flow, and overall commercial credibility.

Quote flow fixed. Digital credibility established.

WordPressElementorCustom CSSPHP

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Product Engineering

AdOdyss Growth Management

Growth-management platform focused on clearer offer communication and conversion flow.

Stronger inbound clarity. Better high-intent conversation quality. Conversion pathways that actually convert.

Next.jsReactConversion UXService Platform

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